As an agent, you already know how competitive the real estate business is. However, there are certain ways you can get ahead of the competition and emerge as the top real estate agent in your market. One of these strategies is harnessing the power of real estate technology.
The real estate technology industry, also known as proptech, has advanced significantly in recent years to offer multiple tools and solutions to everyone in the business—agents included. These tools aim to help automate and streamline many agents' day-to-day tasks, leaving them with enough time and energy to focus on the human aspect of the business and generally lead more balanced lives.
In this article, we will take a look at four ways that you can use technology to become the best agent in your local real estate market and maintain that position.
Generate Leads with Digital Real Estate Marketing
To be a top real estate agent, you need to constantly put your name and your business in front of as many people as possible. Remember that although there are hot leads, everyone is a potential future prospect who will end up buying or selling a home at some point in their life. At the very least, everyone knows someone who is buying or selling a property. In other words, there is no bad publicity in real estate and digital marketing can be especially helpful for establishing your reputation as the number one agent in your local market.
There are a number of different ways that you can use digital marketing as a real estate agent. One approach is building your own website, where you share your expertise on trends in your housing market as well as your current listings and even off-market properties. Technology-based tools can help you build the authority of your website through things like search engine optimization (SEO), keyword research, and speed improvements. These strategies will ensure that your website content ranks high in the online searches of interested home buyers and home sellers.
Moreover, you can boost your efforts in building your online presence and reputation through social media marketing. While social media alone is not enough to showcase your expertise, this has become an indispensable part of marketing for anyone who wants to be a top real estate broker or agent. The average American spends more than two hours a day on social media, or about one eighth of the time that they are awake. Therefore, your future clients are much more likely to run into your social media profiles and posts than any other online or offline tactics. In addition, the diversity of social media provides you with ample opportunities to showcase your knowledge, experience, and wins. This might include posting sold listings and photos from closing day, as well as testimonials from happy clients.
Yet another way that you can generate real estate leads through technology is through digital ads on platforms like Google, along with social media channels such as Facebook, Instagram, and LinkedIn. Although pay-per-click advertising costs more than organic digital marketing, it can bring results significantly faster. This can be an efficient way to generate qualified leads, expand your business, and establish your position as a top real estate agent in the market.
Automate Lead Nurturing and Communication
Generating potential leads is not enough to become a top agent in your real estate market. The next step is to communicate with and nurture those leads until you turn them into actual clients— that is, until they buy or sell a home with you. Current real estate technology can provide assistance in this area as well.
An important piece of lead nurturing in the real estate business is regular (yet not overbearing) communication with home buyers and sellers. You should provide specific tips and advice when requested, check up on them when they might need your support, and send up-to-date listings that match their exact requirements and preferences.
Traditionally, these tasks can take up most of your day. As a result, you’re left with little time to do actual work on the ground like showing properties or negotiating on behalf of your clients.
As real estate professionals ourselves, we at Landslo understand the challenge of striving to be there for your current clients while juggling the dozens of other tasks that are necessary to nurture new ones. That’s why we’ve developed an AI digital assistant that helps you automate these parts of the real estate lead nurturing process. We can help you engage with hot leads, send them customized listings, and even stay in touch with old clients in an efficient and effortless manner.
If you would like to learn more about how we can help you nurture leads, sign up for a free consultation here.
Benefit from Virtual Tours of Properties
Virtual reality has become another indispensable tool in the arsenal of the top real estate agents in any US housing market. Research shows that real estate listings with 3D tours sell 31% faster and for 9% more than traditional listings with just images. These numbers alone demonstrate the power of technology in getting more eyes on your listings, garnering increased interest from qualified buyers, and optimizing the profit for your seller clients and yourself.One of these innovative tools is Landslo. To schedule a demo, click here.
Meanwhile, the speed at which you can sell a property or find a good home for buyers are crucial elements of establishing your position as a top real estate agent and gaining the confidence of future clients.
Luckily, technology has made it relatively easy and affordable to implement 3D tours within your listings to maximize performance.
Streamline Your Calendar
Last but not least, you can expect to have a lot of business as a top broker or agent and it can quickly become difficult to organize and manage. One easy way to lose the trust of your leads is missing an appointment because you simply didn’t add it to your calendar. That’s why continuously managing your schedule and always keeping it up-to-date is especially critical in the real estate business.
Once again, you can use Landslo’s AI technology-driven digital sales assistant to help you automate your calendar. Specifically, our tools assist with setting appointments with prospective clients and adding them to your calendar. After the initial setup, this process will require zero intervention from you—providing you with enough time to focus on the aspects of business that truly require your human interaction and engagement.
Become—and Remain—the Top Real Estate Agent in 2023
Your success as a real estate agent primarily comes down to your personal skills and commitment. However, determination alone isn’t enough to compete with the rest of agents and brokers. Gaining access to the right technology tools is key to building your reputation, automating your daily tasks, and streamlining processes.